Cigar knowledge, General Tobacco

June’s brand of the month: Montecristo

This month’s brand of the month is Montecristo – one of the most popular (and youngest at 80 years old) Cuban cigar brands in the world. We take a look at the history of the brand, and summarise everything you need to know about this cigar company and its perfectly blended cigars. 

  • The history of Montecristo Cigars

The Montecristo brand was created in Cuba in July 1935, when Alonso Menéndez purchased the Particulares Factory, makers of the Particulares and Byron brands. Immediately after its acquisition, Menéndez created a new brand named Montecristo.

The Montecristo cigars were an instant success and in 1937, Menéndez purchased the H. Upmann factory and moved the production of Montecristo to this new factory until after the Revolution. The Montecristo brand, the factory, and all assets were nationalized by the Cuban revolutionary government of Fidel Castro on September 15, 1960. After the Revolution, Menéndez and his business partner García fled to the Canary Islands where they re-established the brand, but were later forced to abandon it due to trademark disputes with Cubatabaco (later known as Habanos S.A.). 

Today, the Cuban Montecristo brand is still a very popular cigar choice and accounts for about one-quarter of Habanos SA’s worldwide cigar sales, which in fact makes it the most popular Cuban cigar in the world. 

  • The Montecristo name and logo

The Montecristo name was inspired by the novel ‘The Count of Monte Cristo’, which is said to have been a popular story among the torcedores (cigar rollers), who were read to by a lector while they were working. The Montecristo iconic logo is an homage to the swords referred to in the novel – six golden rapiers that form a triangle around a fleur-de-lis. 

  • Montecristo cigars

The brand’s cigars are full bodied with tons of flavour and appeal to all levels of cigar smokers.  The original line of cigars had only five numbered sizes, with a tubed cigar added during the 1940s. In the 1970s and 1980s, five new sizes were launched: the A, the Especial No. 1 and 2, the Joyita, and the Petit Tubo. 

Three further sizes were released but later discontinued: the Montecristo No. 6, No. 7, and B. 

Today there is an extensive range of Montecristo cigars worth trying. Here’s a few of the most popular varieties on Regal. 

  • Regal’s range of Montecristo cigars

Regal Cigars stock a vast range of Montecristo cigars including the following popular varieties: 

Montecristo No.5 Cigar – Full of flavour with an earthy taste that is both spicy and creamy at the same time. This is an intense cigar bundled into just 4″. 

Montecristo Dantes Cigar (Limited Edition) – A rich flavoured cigar that is both sweet and spicy and great to enjoy with friends after dinner.  

Montecristo Joyitas Cigar – A mini panetela that is smooth and consistent with leather and wood flavours. Perfect for when you don’t have much time on your hands.  

Montecristo Tubos Cigar – A great cigar for on the go. Enjoy flavours of cocoa and roasted nut and an overall earthy undertone. 

Try one of these selected Montecristo cigars this month or click here for our full range of quality Cuban cigars. 

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